Level 1 · BeginnerLesson 1.2 30 min read 10 question quiz 16 marks of written practice

The Deep Learning Era: 2012 to Today

2012: the year everything changed

Every year from 2010 the ImageNet challenge asked programs to sort a million and more photographs into 1,000 categories. In 2012 a deep convolutional network called AlexNet, built by Alex Krizhevsky, Ilya Sutskever and Geoffrey Hinton, made a top-5 error of 15.3%. The next best entry made 26.2%.

The gap was so large that within two years almost every computer vision team had switched to deep learning. AlexNet had about 60 million learned numbers, called parameters, and was trained on two gaming graphics cards.

The three ingredients of deep learningA Venn diagram of three overlapping circles: data, meaning labelled examples; compute, meaning parallel hardware; and algorithms, meaning better training ideas. Where all three overlap sits deep learning, from 2012 onwards. Beside it, examples of each: for data, ImageNet's 14 million labelled images, the web and phones; for compute, GPUs built for games doing thousands of sums at once; for algorithms, ReLU, dropout and better starting values, and later attention.Why 2012? Three ingredients arrived at the same timeDATAlabelled examplesCOMPUTEparallel hardwareALGORITHMSbetter training ideasdeep learning2012 onwardsDataImageNet: 14 million labelledimages; the web; phonesComputeGPUs built for games dothousands of sums at onceAlgorithmsReLU, dropout, better startvalues; later, attention
Each ingredient existed before 2012. Having all three at once was new.

None of the three ingredients was new on its own. What was new was having all three at once:

IngredientWhat changed
DataThe web, smartphones and projects like ImageNet produced labelled examples by the million
ComputeGraphics processing units (GPUs), built for games, could do thousands of multiplications at the same time
AlgorithmsBetter tricks: the ReLU activation, dropout, better ways to start training, and later attention

Seeing, playing and understanding: 2013 to 2017

YearBreakthroughWhy it mattered
2013word2vecTurned words into lists of numbers where meaning becomes geometry: king minus man plus woman lands near queen
2013DeepMind's Atari playerOne network learned dozens of video games from the screen pixels and the score alone
2014GANsTwo networks compete, one forging images and one spotting fakes, and both improve
2014AttentionLet a translation network look back at the most relevant words of the input
2015ResNetShortcut connections made networks 152 layers deep trainable, and beat the human error estimate on ImageNet
2016AlphaGoBeat Lee Sedol, one of the best Go players in the world, 4 games to 1 in Seoul
2017The TransformerThe paper Attention Is All You Need introduced the architecture behind today's language models
2017AlphaZeroTaught itself chess, shogi and Go from the rules alone, by playing itself
Move 37

In the second game against Lee Sedol, AlphaGo played a move on the fifth line that commentators first thought was a mistake. It turned out to be brilliant, and a move a human professional would almost never consider. It was the moment many people realised these systems could find ideas, not only copy them.

The language and generation era: 2018 to today

AI history from 2012 to todayA vertical timeline from 2012 to 2025. 2012: AlexNet wins ImageNet with 15.3 percent error against 26.2 percent, and deep learning arrives. 2014: GANs set a forger network against a detective network. 2016: AlphaGo beats Lee Sedol 4 games to 1 at Go, with the famous move 37. 2017: the Transformer, from the paper Attention Is All You Need, becomes the engine of large language models. 2018: BERT and GPT pretrain on text and adapt to many tasks. 2020: GPT-3 has 175 billion parameters and learns from examples; AlphaFold 2 predicts protein shapes at near-laboratory accuracy. 2022: Stable Diffusion brings text-to-image generation to home computers, and ChatGPT brings language models to millions. 2023: GPT-4 handles text and images and open model weights spread fast; at the Bletchley Park safety summit 28 countries and the EU sign a declaration. 2024: AI research wins Nobel Prizes and the EU AI Act, the first broad AI law, enters into force. 2025: reasoning models and agents that think step by step, use tools and take actions.The deep learning era, 2012 to today2012AlexNet wins ImageNet15.3% error against 26.2%: deep learning arrives2014GANsa forger network against a detective network2016AlphaGo beats Lee Sedol4 games to 1 at Go, with the famous move 372017The TransformerAttention Is All You Need: the engine of LLMs2018BERT and GPTpretrain on text, then adapt to many tasks2020GPT-3175 billion parameters; learns from examples2020AlphaFold 2protein shapes at near-laboratory accuracy2022Stable Diffusiontext-to-image generation on a home computer2022ChatGPTa chat window brings LLMs to millions2023GPT-4 and open modelstext and images; open weights spread fast2023Bletchley Park safety summit28 countries and the EU sign a declaration2024Nobel Prizes and the EU AI ActAI research honoured; the first broad AI law2025Reasoning models and agentsstep by step thinking, tools and actionsvision and generationlanguagegames and productssciencesociety and law
Thirteen years from a better image classifier to systems that write, draw, reason and act.

From models to products

  • 2018: Google's BERT and OpenAI's first GPT showed that a model pretrained on huge amounts of text could then be adapted to many tasks.
  • 2020: GPT-3, with 175 billion parameters, could carry out new tasks from a few examples written into its prompt.
  • 2020: DeepMind's AlphaFold 2 predicted the 3D shapes of proteins with accuracy close to laboratory methods, solving a 50 year old problem in biology.
  • 2022: Stable Diffusion released an image generator that runs on a home computer, and in November ChatGPT put a language model in a simple chat window. It became one of the fastest growing apps ever.
  • 2023: GPT-4 accepted images as well as text, and openly released models spread quickly. In November the UK hosted the first AI Safety Summit at Bletchley Park, where 28 countries and the EU signed a declaration on the risks of advanced AI.
  • 2024: The EU AI Act, the first broad law regulating AI by risk, entered into force. The Nobel Prize in Physics went to John Hopfield and Geoffrey Hinton for foundational work on neural networks, and half of the Nobel Prize in Chemistry to Demis Hassabis and John Jumper for AlphaFold. Reasoning models, which work through a problem step by step before answering, appeared.
  • 2025 and beyond: AI agents that plan, use tools and carry out tasks over many steps, and open reasoning models, became the new frontier.

Why it keeps accelerating

Compute

The computation used to train the most notable AI models has grown by roughly four to five times every year since 2010, according to tracking by the research group Epoch AI. Growth that fast is hard to picture, so the chart below shows what it means.

Exponential growth in training computeA bar chart on a logarithmic scale showing growth of four times a year from 2012 to 2024. Each bar is four times taller in value than the one before: times 1 in 2012, times 256 by 2016, times 65,536 by 2020 and times 16.8 million by 2024, while each grid line is 100 times the one below it. A dashed line shows the pace of Moore's law, doubling every two years, which reaches only times 64 over the same period.What “four times more every year” means×1×100×10,000×1,000,000×100,000,0002012201320142015201620172018201920202021202220232024×1×256×65,536×16.8 millionMoore's law pace, doubling every two years: only ×64 by 2024each bar is four times the one before; each grid line is 100 times the one below
Epoch AI's tracking finds that training compute for notable models grew about four to five times a year from 2010.

Scale, and the bitter lesson

Researchers kept finding that bigger models trained on more data with more compute improved predictably. The computer scientist Rich Sutton called this the bitter lesson: over decades, general methods that make use of more computation have beaten approaches built on human cleverness. It is bitter because so much clever hand-designed work was overtaken.

What has not changed

The core ideas in this course are old: neurons from 1943, learning from examples from 1958, backpropagation from 1986, convolution from 1989. What changed was scale, and a handful of new ideas, attention above all. Understand the ideas and you understand the machines, whatever they are called next year.

Hands-on: how fast is exponential?

Run the numbers

If training compute grows four times a year, how long does it take to double, and how much bigger is it after a decade?

Python
import math

growth_per_year = 4        # four times more each year
for years in [1, 2, 5, 10]:
    factor = growth_per_year ** years
    print(f"After {years:2} years: {factor:>12,} times more compute")

doubling_years = math.log(2) / math.log(growth_per_year)
print(f"Doubling time: {doubling_years:.2f} years, about {doubling_years * 12:.0f} months")

A million times more in ten years. Compare that with the famous Moore's law, under which the number of transistors on a chip doubled roughly every two years: change the code to growth_per_year = 2 ** 0.5 and see how much slower that is.

Activity: is it AI?

Sort these into not AI, rules (symbolic AI) and learned from data (machine learning), and give a reason for each: a pocket calculator, a central heating thermostat, an email spam filter, face unlock on a phone, a satnav finding the shortest route, a video app's recommendations, a chess app, a voice assistant.

Research task

Choose one milestone from this lesson. Write a 150 word explainer for a Year 7 student: what happened, why it was hard, and what it changed. Use at least two sources and list them.

Level check

  • Explain why AlexNet in 2012 is called the start of the deep learning revolution
  • Name the three ingredients behind deep learning and give an example of each
  • Describe two breakthroughs from games and two from science
  • Explain what the Transformer is, and when it appeared
  • Describe how fast training compute has grown, and what the bitter lesson says
  • Give two events that show governments responding to AI

Key terms you must be able to define

Deep learning
Machine learning with neural networks of many layers, which learn their own features from raw data.
AlexNet
The deep convolutional network that won the 2012 ImageNet challenge by a huge margin.
GPU
Graphics processing unit: a chip that performs thousands of calculations at once, ideal for training neural networks.
Parameter
A number inside a model, such as a weight, that is learned during training.
Transformer
The 2017 neural network architecture, built on attention, behind modern language models.
Generative AI
AI that creates new content, such as text, images, audio or video.
Large language model
A very large transformer trained to predict the next word on huge amounts of text.
Bitter lesson
Rich Sutton's observation that general methods using more computation have beaten hand-crafted cleverness.
AI agent
A system that plans and carries out multi-step tasks, often by using tools.

Flashcards

DefineDeep learning
AnswerMachine learning with neural networks of many layers, which learn their own features from raw data.
DefineAlexNet
AnswerThe deep convolutional network that won the 2012 ImageNet challenge by a huge margin.
DefineGPU
AnswerGraphics processing unit: a chip that performs thousands of calculations at once, ideal for training neural networks.
DefineParameter
AnswerA number inside a model, such as a weight, that is learned during training.
DefineTransformer
AnswerThe 2017 neural network architecture, built on attention, behind modern language models.
DefineGenerative AI
AnswerAI that creates new content, such as text, images, audio or video.
DefineLarge language model
AnswerA very large transformer trained to predict the next word on huge amounts of text.
DefineBitter lesson
AnswerRich Sutton's observation that general methods using more computation have beaten hand-crafted cleverness.

Go further: notes for future AI engineers

Scaling, measured

In 2020 researchers at OpenAI (Kaplan and colleagues) showed that a language model's error falls along a smooth curve, a power law, as its parameters, data and compute grow. In 2022 DeepMind's Chinchilla paper (Hoffmann and colleagues) refined the recipe: for a fixed compute budget, train a smaller model on more data, roughly 20 tokens of text per parameter. Level 11 uses these numbers to estimate what training a model costs.

Benchmarks saturate

Every era has a test that seemed hard and then fell: ImageNet between 2012 and 2015, the GLUE and SuperGLUE language tests around 2019, then exam-style and coding tests. When a benchmark saturates, researchers build a harder one. Treat headline scores with care: benchmark questions can leak onto the web and end up in training data, so a model may have seen the answers.

Misconceptions to avoid

Avoid these
  • Thinking the 2012 breakthrough came from a brand new idea. Convolutional networks existed in 1989; data and GPUs were what was new.
  • Believing AI progress is only about bigger models. New ideas such as attention were essential too.
  • Treating ChatGPT as the first language model. It was a chat interface on top of years of GPT research.
  • Confusing compute with data. They are separate ingredients, and both grew.
Fun fact

AlexNet, the network that won the 2012 ImageNet contest, was trained on two gaming graphics cards in a bedroom at the home of one of its creators. Gaming hardware turned out to be exactly what deep learning needed.

Knowledge check

0 of 10 answered
1What happened at the 2012 ImageNet challenge?
2Which three ingredients came together to start the deep learning era?
3Why are GPUs good for training neural networks?
4What did AlphaGo do in 2016?
5Which 2017 paper introduced the Transformer?
6What did AlphaFold 2 achieve in 2020?
7Roughly how fast has training compute for notable models grown since 2010?
8What does the 'bitter lesson' say?
9Who won the 2024 Nobel Prize in Physics for work on neural networks?
10What happened at Bletchley Park in November 2023?
Score 0 / 10

Check you could explain this

16 marks
1Explain why AlexNet's win in 2012 is seen as the start of the deep learning revolution.4 marks
Explain

Mark scheme0 / 4
  • LAlexNet was a deep neural network that won ImageNet
  • LIt won by a very large margin
  • LIt combined large labelled data with GPUs
  • LResearchers switched to deep learning as a result
Model answer

AlexNet was a deep convolutional neural network that entered the 2012 ImageNet challenge and won it by a huge margin, with a top-5 error of 15.3% against 26.2% for the next best method. It showed that a large network, trained on millions of labelled images using graphics cards, could beat years of hand-designed approaches. The result was so clear that within about two years almost every computer vision group had switched to deep learning, and the same approach then spread to speech, language and games.

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2Describe the three ingredients that drove the deep learning era, with an example of each.6 marks
Describe

Mark scheme0 / 6
  • LData
  • LAn example of data
  • LCompute
  • LAn example of compute
  • LAlgorithms
  • LAn example of an algorithm
Model answer

The first ingredient is data: deep networks learn from examples and need millions of them, which the web, smartphones and projects such as ImageNet, with over 14 million labelled images, supplied. The second is compute: graphics processing units, designed for video games, can perform thousands of multiplications at once, which is exactly what training a network needs, and AlexNet was trained on two of them. The third is algorithms: better methods such as the ReLU activation, dropout, residual connections and later attention and the Transformer made deep networks trainable and far more capable.

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3Discuss whether the growth of AI since 2012 has been driven more by scale or by new ideas.6 marks
Discuss

Mark scheme0 / 6
  • LScale: compute grew around four to five times a year
  • LScale: bigger models with more data improved predictably, the bitter lesson
  • LIdeas: the Transformer or attention were essential
  • LIdeas: other techniques such as ReLU, dropout or residual connections
  • LOld ideas only worked once scale arrived
  • LA judgement weighing both
Model answer

Scale has clearly been a huge driver. Training compute for notable models has grown about four to five times a year since 2010, and researchers repeatedly found that bigger models trained on more data improved predictably, which Rich Sutton called the bitter lesson. Many of the core ideas, such as backpropagation from 1986 and convolutional networks from 1989, only became powerful once that scale arrived. But scale alone was not enough: new ideas were essential, above all attention and the Transformer in 2017, along with techniques such as ReLU, dropout and residual connections that made very deep networks trainable at all. Overall the two worked together: new ideas made it possible to use more compute well, and more compute revealed what those ideas could do.

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Machine mark 0 / 16