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Creative iMedia · R094 TA3

R094 TA3: Creating and Reviewing Digital Graphics

Section A: 10 multiple choice questions, 10 marks. Section B: 3 written questions, 11 marks. Total 21 marks.

Name

Class

Date

Mark  / 21

Section A

Circle the letter of the correct answer. One mark each.

  1. 1Which Boolean operation cuts one shape out of another?1
    1. AUnion
    2. BIntersection
    3. CDifference
    4. DExclusion
  2. 2What is non destructive editing?1
    1. ASaving frequently
    2. BWorking only in vector software
    3. CBacking up before editing
    4. DUsing layers and masks so the original pixels are not overwritten
  3. 3Why convert text to paths before sending a logo to a printer?1
    1. ATo keep the text editable
    2. BSo the file does not depend on the font being installed
    3. CTo change the colour mode
    4. DTo reduce the file size
  4. 4Which file should be kept as the master version of a logo?1
    1. AThe layered vector file
    2. BA PNG export
    3. CA screenshot
    4. DA flattened JPG
  5. 5What does a layer mask do?1
    1. AHides part of a layer without deleting it
    2. BChanges a layer's colour
    3. CMerges two layers
    4. DLocks a layer
  6. 6At what size should a logo be checked?1
    1. AOnly at print size
    2. BOnly zoomed in
    3. CAt its smallest intended size as well as large
    4. DOnly at 100%
  7. 7Why open your exports on a different machine?1
    1. AIt converts the colour mode
    2. BIt compresses the file
    3. CIt is required by the assessment
    4. DIt reveals missing fonts and broken links
  8. 8Which review comment would score most highly?1
    1. ADescribing each step taken
    2. BNaming a specific weakness and how it would be fixed
    3. CListing the software used
    4. DSaying the client was happy
  9. 9Where should a filter effect be applied?1
    1. ATo the whole file at export
    2. BBefore any other editing
    3. CDirectly to the image layer
    4. DOn its own layer, at a judged opacity
  10. 10What is a proof?1
    1. AThe layered working file
    2. BA signed client approval
    3. CA test print used to check colour and detail before a full run
    4. DThe final file

Section B

Answer in the space provided. The number of marks tells you how many separate points to make.

  1. 1ExplainExplain why a designer works non destructively when editing a photograph.3
  2. 2DescribeDescribe what should be included in a review of a finished digital graphic.4
  3. 3ExplainA student has produced a logo and delivered it only as a 600 pixel wide JPG. Explain two problems this will cause for the client.4

Mark scheme

Section A

1C2D3B4A5A6C7D8B9D10C

Section B

1 Explain why a designer works non destructively when editing a photograph. 3

One mark for each of the following, to a maximum of 3.

  • Original pixels are not altered
  • Changes can be adjusted or removed later
  • The consequence of destructive editing

Model answer. Working non destructively means the edits live on their own layers, as adjustment layers and masks, rather than being baked into the image, so the original pixels are never overwritten. That matters because design is iterative: a client asking for the crop to be less tight or the colour to be warmer is a two minute change on a masked, layered file. If the same edits had been applied directly to the pixels and the file flattened, the only way to make that change is to go back to the original photograph and redo every step.

2 Describe what should be included in a review of a finished digital graphic. 4

One mark for each of the following, to a maximum of 4.

  • Comparison against the brief or requirements
  • Feedback from the client, a stakeholder or the audience
  • Honest identification of strengths and weaknesses
  • Specific improvements, with how they would be made

Model answer. A review should compare the finished graphic against the brief requirement by requirement, saying for each one whether it was met and pointing to where in the work it was met. It should report feedback gathered from the client and from people in the target audience, including the criticism rather than only the praise. It should then state honestly what works and what does not, with reasons rather than opinions. Finally it should give specific improvements and say how each would be implemented, for instance redrawing the icon with a wider gap so it holds together at favicon size, rather than a general statement that the logo could be clearer.

3 A student has produced a logo and delivered it only as a 600 pixel wide JPG. Explain two problems this will cause for the client. 4

One mark for each of the following, to a maximum of 4.

  • It cannot be enlarged without quality loss
  • Why that matters for a client
  • JPG cannot store transparency
  • Why that matters for a client

Model answer. The first problem is scale. A JPG is a fixed grid of pixels, so at 600 pixels wide it can only be made smaller, not larger; the moment the client wants the logo on a banner, a van or a printed poster it will blur and show compression artefacts, and the only fix is to redraw it. A vector master such as an SVG would have scaled to any size without loss. The second problem is transparency, which JPG cannot store at all. The logo will therefore arrive with a solid white rectangle behind it, so it cannot be placed over a coloured background or a photograph without that box showing, which rules out most of the uses a logo exists for.