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Creative iMedia · R094 TA2

R094 TA2: Planning Digital Graphics for Products

Section A: 10 multiple choice questions, 10 marks. Section B: 3 written questions, 13 marks. Total 23 marks.

Name

Class

Date

Mark  / 23

Section A

Circle the letter of the correct answer. One mark each.

  1. 1A poster for a school fair mainly needs to:1
    1. AStore data
    2. BEntertain
    3. CEducate
    4. DAdvertise or promote
  2. 2How should a colour be recorded on a visualisation diagram?1
    1. AAs 'green'
    2. BAs an exact value such as #1F6F50
    3. CIt is decided later
    4. DAs 'the same as the logo'
  3. 3How many pixels does an A4 page need at 300 dpi?1
    1. A1080 × 1080
    2. B1920 × 1080
    3. C300 × 300
    4. D2480 × 3508
  4. 4Which colour mode should a printed leaflet be designed in?1
    1. ARGB
    2. BIt does not matter
    3. CCMYK
    4. DHSL
  5. 5Why should a logo be created as a vector?1
    1. AVectors are always in colour
    2. BIt is always smaller than a photograph
    3. CIt scales to any size without losing quality
    4. DPrinters cannot print raster images
  6. 6Which format suits a logo on a website that needs a transparent background?1
    1. AGIF only
    2. BJPG
    3. CTIFF
    4. DSVG or PNG
  7. 7What does the asset table record for every asset?1
    1. AThe client's opinion of it
    2. BIts source, format, dimensions and licence
    3. CThe time it took to create
    4. DOnly its file name
  8. 8Why must the licence of a font be recorded?1
    1. ATo choose the point size
    2. BTo record the file size
    3. CFonts are licensed software and commercial use needs permission
    4. DFonts have no licence
  9. 9What is bleed?1
    1. AArtwork extended beyond the trim edge so colour reaches the edge after cutting
    2. BA printing fault
    3. CColour running into the next page
    4. DThe white border around a poster
  10. 10What is white space for?1
    1. AMaking the important elements stand out
    2. BHiding mistakes
    3. CSaving ink
    4. DFilling the page

Section B

Answer in the space provided. The number of marks tells you how many separate points to make.

  1. 1DescribeDescribe three things that must appear on a visualisation diagram, and explain why each is needed.6
  2. 2ExplainExplain why a logo should be created as a vector graphic rather than a raster graphic.3
  3. 3ExplainA client wants an A4 poster. The photograph they supplied is 1200 by 800 pixels. Explain the problem this causes, and what the designer should do.4

Mark scheme

Section A

1D2B3D4C5C6D7B8C9A10A

Section B

1 Describe three things that must appear on a visualisation diagram, and explain why each is needed. 6

One mark for each of the following, to a maximum of 6.

  • Dimensions and orientation
  • Why they are needed
  • Exact colour values
  • Why they are needed
  • Named fonts with sizes
  • Why they are needed, or a fourth valid element

Model answer. The canvas dimensions and orientation must be stated, because every other decision depends on the final size: the resolution an image needs, whether a layout works in portrait, and how much space the text can occupy. Exact colour values must be given in hex or CMYK rather than colour names, so that anyone producing the graphic reproduces the same colour, and so a print version matches the screen version instead of shifting. Fonts must be named with their weights and sizes, because a diagram that says 'a bold font' leaves the choice to whoever builds it, and a font that is not installed will be silently substituted, which changes the design.

2 Explain why a logo should be created as a vector graphic rather than a raster graphic. 3

One mark for each of the following, to a maximum of 3.

  • A vector is stored as shapes and paths, not pixels
  • So it scales to any size without losing quality
  • A logo is used at many sizes, from favicon to signage

Model answer. A vector graphic is stored as shapes and paths described mathematically, rather than as a fixed grid of pixels. That means it can be scaled to any size and redrawn perfectly sharp every time, whereas a raster logo blurs and shows jagged edges when enlarged. A logo is used at almost every size there is, from a 16 pixel browser icon to a shop sign or the side of a van, so only a vector master can serve all of those uses from one file.

3 A client wants an A4 poster. The photograph they supplied is 1200 by 800 pixels. Explain the problem this causes, and what the designer should do. 4

One mark for each of the following, to a maximum of 4.

  • A4 at 300 dpi needs about 2480 pixels across
  • The photo would print too small, or too low a resolution if stretched
  • It would look blurred or pixelated
  • A solution: a larger original, a smaller placement, or a different image

Model answer. Printed at the 300 dpi expected for print, A4 needs about 2480 pixels across its width, so a photograph 1200 pixels wide would only print about 10 centimetres wide. Stretched to fill the width it would drop to around 145 dpi, and because enlarging cannot add detail, it would look soft and blurred, with visible pixels in the detail. The designer should ask the client for the original, higher resolution file, or source or shoot a different image that is large enough, or redesign the layout so the photograph is used at a smaller size where its resolution is sufficient.