Stretch tasks R093 TA1: Sectors, Products and Purpose

Round 1: Quiz Blitz

1. Television and film A trailer is a product, Netflix is a company and social media is a distribution platform.
2. A trailer A sector is the part of the industry. A product is the thing it makes.
3. Print based Magazines, posters, books and packaging are print based.
4. multimedia Multimedia combines several media types.
5. False It is a distribution platform.
6. To inform News exists to inform its audience.
7. To provide a service Booking apps and council websites provide a service too.
8. To persuade; To inform It informs about the problem and persuades viewers to donate.
9. A company can work across several sectors Read what a company produces, not what its name suggests.
10. A company Its sector is television and film.
11. To educate Training videos and e-learning modules educate too.
12. Commercial, editorial, product and event photographs Each sector is a group of companies making one broad kind of product.

Round 2: Quick Fire

1. • A sector is a part of the industry, a group of companies
   • A product is the thing that is made, such as a trailer
   Model answer

   A sector is a part of the media industry, a group of companies making the same broad kind of product, such as television and film. A product is the thing that is made, such as a trailer.

2. • Its purpose is to persuade viewers to donate
   • The child's look makes viewers feel personally responsible
   • It also informs them about the problem
   Model answer

   Its main purpose is to persuade viewers to donate. The child looking straight into the camera, with the number on screen, makes the viewer feel personally responsible, so they are more likely to give. It also informs them about the problem the charity is tackling.

3. • Many products combine several forms, such as moving image and sound
   • An example, such as a music video
   Model answer

   Many products combine several forms. A music video is audio visual, because it has moving images, and also audio, because the song is the product; a website carrying video is both digital and interactive and audio visual.

4. • Games: console, PC or mobile games, or their assets
   • Publishing: books, magazines, newspapers or e-books
   Model answer

   The video games sector makes console, PC and mobile games, and the characters and other assets inside them. Publishing makes books and magazines, along with newspapers and e-books.

Round 3: Big Think

1. • The advert comes from television and film, or advertising
   • The advert is audio visual
   • The poster is print based
   • The game comes from the video games sector
   • The game is digital and interactive
   • The advert and poster advertise and promote the trainer
   • The game entertains, keeping players engaged with the brand
   • Together they persuade the audience to buy
   Model answer

   The TV advert comes from the television and film sector, working with advertising and marketing, and it is an audio visual product. The poster is print based, and the mobile game comes from the video games sector and is digital and interactive. The advert and the poster both exist to advertise and promote the trainer. The game's purpose is to entertain, keeping players engaged with the brand for longer. Together they aim to persuade the audience to buy the trainer.

2. • A first example, such as a charity advert
   • Its purposes explained, such as entertain, inform and persuade
   • A second example, such as a documentary
   • A feature that achieves a purpose
   • The effect on the audience
   • The designer decides from the client brief
   • The main purpose drives the decisions, and the others support it
   • A conclusion
   Model answer

   A charity advert must entertain enough to stop viewers skipping it, inform them about the problem, and persuade them to donate; the closing shot of a child looking at the camera achieves the persuasion. A documentary informs, but it must also entertain, or the audience will switch off before the information lands. A designer decides which purpose matters most from the client brief, because the client states what the product is for. The main purpose then drives the big decisions, such as the call to action, while the other purposes support it by keeping the audience watching. Overall, naming every purpose and the feature that achieves each is what makes a product effective.

This or That

1. Sector It is a part of the industry. A trailer would be a product.
2. Audio Podcasts, radio programmes and music are audio products.
3. To provide a service It lets residents do things, such as pay bills or book collections.
4. No: it is a company The sector it works in is television and film.
5. Distribution platform It distributes products. It is not a sector of the industry.
6. To persuade It aims to influence how people think and vote.
7. To inform It tells the reader how to do something.
8. No: many work across several A games studio can make a game, its trailer and its website.

Memory Match

• A 2 Sector: Part of the industry making one kind of product
• B 6 Audio visual: Moving image with sound
• C 5 Print based: Magazines, posters and packaging
• D 3 Multimedia: Combines several media types
• E 4 Purpose: What a product is made to do
• F 1 Digital and interactive: Websites, apps and games

Sort It

1. Persuade or promote A film trailer It promotes the film.
2. Provide a service Online banking It lets customers manage their money.
3. Entertain A console game Games are made to entertain.
4. Inform An instruction leaflet It tells people how to do something.
5. Provide a service A council website It lets residents use council services.
6. Inform A documentary A documentary informs, while entertaining enough to hold attention.
7. Persuade or promote A charity appeal It persuades people to donate.
8. Entertain A drama series Drama exists to entertain.
9. Provide a service A booking app It provides the service of booking.
10. Inform A news bulletin News informs.
11. Persuade or promote A political broadcast It aims to influence opinion.
12. Entertain A comedy podcast Comedy entertains.